Privacy Policy

Privacy Policy

This privacy policy sets out how the56. uses and protects any information that you give the56. when you use this website.

The56. is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

The56. may change this policy from time to time by updating this page. Any changes to this policy will be communicated to you via email.

WHAT DATA DO WE COLLECT?

We gather and process exclusively the data that is essential to permit us to provide our services to you.

By not providing certain required information it might imply that it will not be possible to manage your registration as a user or to use functionalities or services available through the website.

When you interact with The56., whether by using our Platform or communicating with us, we may gather the below information about you:

• you may provide us information about yourself if you sign up for a membership on our Platform, place an order for items, complete any online forms (such as registration forms, competitions, and surveys), opt in to receive our newsletters and exclusive offers, enter a competition or promotion, take part in social media functions with our Website, or communicate with us (by email, telephone, instant chat, social media or otherwise).

These details we require may comprise your name, phone number and email address, address or location, date of birth, gender, purchase info, images and financial information (including your credit or debit card details).

From your personal account, you can also send an invitation to your friends to purchase at our Website (the invite could be by email, Facebook, or Twitter). Even though we tell them that we received their information from you, please ensure that you have the consent of your friend’s prior sharing their information relate to them with us and only forward emails to people you know would be pleased to receive them.

HOW DO WE USE THE PERSONAL DATA WE COLLECT?

We gather and process your personal data for the below purposes:

• When you buy from The56. we require your personal data which can enable us to satisfy our agreement with you including taking payment, conducting anti-fraud checks if you choose to pay by credit/debit card, billing, shipping and delivery of the product and possible handling of the return.

•When you sign up for to be part of our marketing communications, we will request your email address. If you desire not to receive these emails, you can unsubscribe at any time by calling or emailing our Customer Care team.

•If you have bought from The56., we will use the personal data we possess about you, including your purchase history, to communicate you regarding products and services that we believe may be of interest to you. This interaction will usually be via email, but in certain situations we may interact with you via different methods e.g. we may call you in case a product we know you have been keen to buy comes back into our stock. If you would rather not to be reached in this way, you can unsubscribe from emails at any time using the link on the bottom of the email, or by contacting our Customer Care team via email or phone.

•To tailor our marketing communications, we do profiling by analysing contact data, purchase history, web browsing data and lifestyle data web site presentation and internet advertising to meet your preferences at our best. For instance, if you have been browsing or have previously bought a specific shoe designer, we may send you an email to tell you that these are now on sale or display similar products to you as part of our internet advertising.

When you contact our Customer Care team, we will use the personal data you provide, and that we have collected to respond to your requests for help or information.

Our data is stored online in both the UK an International Third Party databases, this is in order to contact you via email and store your order details, this data however is never shared

SECURITY

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

HOW WE USE COOKIES

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added, and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

LINKS TO OTHER WEBSITES

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

USE OF GOOGLE ANALYTICS

We’d like to make you aware that we do use Google Analytics, which is a web analysis facility of Google Inc. ("Google"). Google Analytics is built on cookies and permits an analysis of platform usage. As we have activated IP anonymisation for our website, the IP addresses that are automatically communicated with the used details are condensed by Google within the European Union or other contracting states of the European Economic Area prior the data are forwarded to and stored in the USA. It is only in exceptional cases that IP addresses are transmitted first to a Google server in the USA, where they are shortened. Acting on our behalf, Google utilize the data to examine the use of the website for us, to collect website activity reports, and to render further services relating to website and internet use. The above described IP anonymising procedure has been agreed between Google Inc. and the Hamburg Commissioner for Data Protection and Freedom of Information and recognised as compliant with data protection.

The IP address transmitted by your browser in connection with Google Analytics will not be connected with other Google data. You may prevent the storage of such cookies by adjusting your browser settings accordingly.

CONTROLLING YOUR PERSONAL INFORMATION

You may choose to restrict the collection or use of your personal information in the following ways:

We are committed to not sharing your information with any other business

If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing our customer team. We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties which we think you may find interesting if you tell us that you wish this to happen.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held on you please write to The56., 6 - 7 Pollen Street, 2nd Floor, London, W1S 1NJ

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible at the above address. We will promptly correct any information found to be incorrect.

Should you wish for all of your information to be removed from our records, please contact us at information@the56.com.

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